As I See It | Missy Gale, CFRE | President & CEO

The delta variant and fall fundraising plans? 

The new surge of Covid-19 cases across our nation and community has nonprofits scrambling again over in-person fundraising events. Most of us had become comfortable gathering in person again, and organizations had committed to move forward with in-person special events this Fall. But in Texas—where about 45% of the population has been fully vaccinated—the door was left open to the highly transmissible delta variant, upending all progress towards normalcy. So, while it’s hard to accept the redundancy of this conversation in 2021, the current events are not terribly surprising.  

Hopefully, the lessons nonprofits and fundraisers learned during 2020 were not forgotten and many of your successful tactics have been intertwined with your development plans.

When the current surge diminishes, smaller and more intimate outdoor events ensuring appropriate PPE (personal protective equipment) may be highly successful. Meanwhile, frequent and direct stewardship calls may yield more goodwill and connection, resulting in a better response to direct giving requests than scaled back in-person events. 

First and foremost, our nonprofits carry the torch for the safety of the clients and community they serve, their employees, and volunteers. 

Public health and safety are paramount to everything we commonly stand for: healthy children and families, strong education systems, business and economic health. I believe that those who keep this vision—guided by their mission—and act swiftly will be less negatively impacted by canceling an in-person event. When your decision is made, put the messaging and action plan in place to continue fundraising.

Finally, if your organization only marginally adapted from 2020 and went into 2021 with the intent to fully resume your fundraising plan from 2019 – STOP in your tracks. 

No one knows what 2022 will bring. It will be the ingenuity and evolution of our communication strategies, and technology advancements coupled with commitment, compassion and understanding of relationship management that will give rise to strong fundraising programs.  

You can do this – even without the gala.  

M. Gale can help you review and diversify your fundraising plan, mitigating losses from any single unsuccessful fundraising tactic. Connect with us to schedule a call.


 Resources for Covid-19

About the Author

As president and founder of M. Gale & Associates, Missy Gale has dedicated almost three decades to crafting unique strategies and solutions to complex fundraising projects and organizational issues, resulting in transformational fundraising success for her clients. With more than ten years at the helm of M. Gale & Associates, Missy has assisted nonprofits in North Texas and the Southwest in healthcare, arts and culture, social services, and education. Missy is a graduate of the University of Texas at Arlington and holds the Certified Fundraising Executive credential. She has presented at numerous international, national and regional conferences. In 2014 Missy was honored as the Outstanding Professional Fundraiser by the Association of Fundraising Professionals Fort Worth Metro chapter. She has also served as national chair of the Association of Philanthropic Counsel (APC).