Connecting to the Cause: The Dallas Bike MS 2018

Missy recently had the opportunity to share her experience as a supporter and participant of the Bike MS 150, supporting the National Multiple Sclerosis Society, with www.FWD501c.com. Notably, how the experience changed her opinion on the impact special athletic fundraisers have on serving a nonprofit organization’s cause and intended donor population. Read an excerpt below, and click through for the full article!

As a professional fundraiser and seasoned consultant, I am generally skeptical of the impact special athletic fundraisers have on serving a nonprofit organization’s cause and intended donor population. I’ve attended and even managed several charitable sporting events and am so often struck with the participants ambivalence to the cause they are supporting. Most of us are in it to stroke our athletic prowess and ego with little care for the cause. Additionally, all too often the charity is not walking away with a healthy event bottom line or authentically new donor relationships.

I am writing this blog because the Dallas Bike MS 2018 in May proved a wonderful exception to my skeptical mindset. Read more…